How do I control the anchor text?

In Menterprise Publishing, anchor text can function in two different ways.

By default, it is automatic - every page links to something (a target or another page) and therefore has links that must be placed on the page. Menterprise Publishing will place these links by selecting some text within the content (doing its best to make the anchor text relevant) and placing the URLs within them.

However, often you will want to control these a-tags with custom anchor text, to do this we use a specific shortcode:

[LINK]
Click to copy

This informs the software that we want to place the target of the page within that shortcode. Below is an example of how this could be used:

My content is here, to learn more, go here: <a href="[LINK]">my custom anchor text</a>
Click to copy

Let's say our campaign links to my-site.com and the content is on the first tier, then:

My content is here, to learn more, go here: <a href="https://my-site.com">my custom anchor text</a>
Click to copy

Another benefit of this is that if we apply new targets these links will automatically update.