How do I get the most out of my Seed Keyword searches?
The articles Menterprise Content generates is based on the Seed Keyword, so it's an integral and important part of the creation process. With that said, how do we get the most out of the Seed Keyword field?
Well, human-readable "intent" questions or terms work best. As Google's #1 goal is to satisfy User Intent, that's the content you'll want too. For example, if the subject is "drones", try "best drones for photography" or "top photography drones". Another example would be, if the subject is travel to Auckland, then instead of just "Auckland, New Zealand" (which may return lots of city reference data), try "Top travel destinations in Auckland, New Zealand".
Quick tips
- Use "how is ...", "what is...", "... top ten" - etc.
- One or two keywords will return more technical info, e.g; "drones" will return facts about drones instead of information about purchasing drones.
- "car wash" will return minimal content vs "benefits of a car wash" will return more content.