Linking Design

Menterprise Publishing lets you create advanced, multi-level networks with content + tier + destination (domain, subdomain & category) specificity. Some examples of how we can utilise Publishing to create different network types are below.

If you are unfamiliar with how to create a campaign, firstly read the campaign creator guide here.

Location-Based & E-Commerce Backlinking

When we create a campaign with specific location/product data in it, likely we are using either using XREF (subdomain data) or MPSS (page data) variables to do so.

We can leverage this, along with tier-based content, to create relevant outbound links from our campaigns.

1. Add our Data

In this first step we will be utilising either the XREF or MPSS to add data to the pages. For this example we will use MPSS to create some location and service data about our customer's services.

[:=name,price,url] Product One,$147,https://example.com/product/one Product Two,$97,https://example.com/product/two Product Three,$209,https://example.com/product/three [/product]
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Notice, we have a Title, Price and URL for each product. Let's setup our content to talk about the Title and Price, and put a link on the page to the URL. We add this MPSS to the bottom of our content.

2. Setup our Content

Our content now looks like this:

[:=name,price,url] Product One,$147,https://example.com/product/one Product Two,$97,https://example.com/product/two Product Three,$209,https://example.com/product/three [/product] <h1>{Review|Info About} [:name]</h1> ......... ..... ....... ........ <a href="[:url]">Buy for under [:price]</a> .... ...... <h2>Is [:price] The Best Price for [:name]? Short Answer: Yes.</h2> ........ ..... ...... .......
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We have added our MPSS data to the page and an outbound link. Notice how this content has an outbound link (the `<a>` tag) to our product page.

When we add an outbound link like this, we want to ensure we respect our campaign's link design by placing any outbound content on the first tier only.

3. Additional Content for Lower Tiers

We need to create another content part to ensure we do not create a flat, outbound-only campaign. To do this we can utilise Publishing's automatic URL shortcode [LINK] in our <a> tags.

Our lower tier content will look like this:

[:=name,price,url] Product One,$147,https://example.com/product/one Product Two,$97,https://example.com/product/two Product Three,$209,https://example.com/product/three [/product] <h1>{Review|Info About} [:name]</h1> ......... ..... ....... ........ <a href="[LINK]">Buy [:name] for [:price]</a> .... ...... <h2>Is [:price] The Best Price for [:name]? Short Answer: Yes.</h2> ........ ..... ...... .......
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Notice how the <a> tag has changed. Once we have this content, we can place this onto our lower tiers by dragging and dropping, ensuring we respect our campaign structure.

4. Publish

That's the basics: we created a campaign that talks about a product and backlinks it relevantly.

Additionally, you could separate the tiers onto different destination groups to create a deeper campaign.

The process is similar to content, we can drag & drop different destination groups from our Library to the tiers.

Review Network to Sales Network Linking

Creating different networks for different niches is a given, but let's also consider creating different networks & campaigns for intent; like informational > transactional.

Let's add a domain that we want to sell on. This is our "converting" domain, or the domain selling some products. We'll call this domain "buy-tech.com". Next, we'll create another few domains, like "tech-reviews.com", "tech-tips.com" and "whatabouttech.com" and call them "Info group".

Then, let's create some subdomains and group them by concern. We can create two groups, "Sales, Gaming Keyboards" containing subdomains on our "buy-tech.com" domain, and "Info, Gaming Keyboards" on our Info Group.

Now, we can create our campaign. Start by adding different content, like sales content and information content about keyboards (this can easily be done with Menterprise Content) to the Library. After that, add our two destination groups we created.

We then drag & drop the sales content/destination group to the first tier. That's it! Because of our how the campaign hierarchy is designed, no sales pages will link backwards to the information pages unless told to. We now have a nice forward-only "review -> product" structure.

We can combine this with other data, too, to add affiliate products to our sales network and backlink them intelligently too!

Category Siloing

We can utilise programmatic categories and multiple tiers to create intelligent siloed categories.

For example, on the first tier, we can have the content:

<h1>Buy Dog Chew Toys</h1> Our Top Chewables! [category=Dogs/Dog Toys/Chewing Toys]
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...which will create & assign the category "Chewing Toys" nested under the category "Dog Toys" under "Dogs"

On the second tier we could have:

<h1>Dog Toys: Our Picks</h1> Our top picks are... [category=Dogs/Dog Toys]
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...which will create & assign the category "Dog Toys" nested under the category "Dogs"

And finally, on our third tier, we could have:

<h1>Everything for Dogs</h1> <a href="[LINK]">Toys</a>, food, and more [category=Dogs]
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...which will create & assign the category "Dogs"


We have now created a linking design that will evaluate to:

Dog pages link to Dog Toy pages

> Dog Toy pages link to Chewing Toys pages

> Chewing Toys pages link to our product(s)

Combined with different destination groups, we can have even more control!